The world's first vegan tabletop games company.

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  • Founded by Rory Cockshaw, This Is Not A Game first hit the streets (or, rather, fields) at Vegan Camp Out 2024 in the UK.

  • A 23-year-old entrepreneur and vegan of 5 years, Rory's passion for comedy gamemaking has now resulted in 600+ decks sold around the world!

  • Plants Against Veganity is blowing up this Christmas, as one of the best-loved novelty vegan gifts around. Grab yours early, while stocks last!

How does it work?

  • Step 1

    The green (a.k.a. "prompt") cards then sit in the middle of the table, face-down. Each player starts with 6 to 10 white ("response") cards. The rest also sit face-down in the middle of the table.
  • Step 4

    The starting player then collects up the responses, shuffles them, and reads each aloud in conjunction with the prompt card.
  • Step 2

    The starting player (the "Vegan Overlord") turns over the first prompt card and reads it aloud. Each prompt card has a BLANK SPACE in it. The goal for the other players is to fill in the blank.
  • Step 5

    The starting player then decides which response card they think makes the funniest, best, or most gruesomely accurate combination with the prompt card. Whoever played this winning response card gets to keep the green prompt card.
  • Step 3

    Each of the other players then chooses their favourite response to that prompt card from the cards in their hand. They place their response face-down on the table.
  • Step 6

    Each player takes turns being Vegan Overlord until the cards run out. The player with the most green prompt cards at the end of the game wins!

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